Appointment Setters: Top questions about The Lead Marketplace

– 7 Minute Read –

We built The Lead Marketplace for you—the lead generator who knows how to connect the right prospects with the right opportunities. Whether you’re a seasoned pro or just starting out, this platform is designed to empower your business, reward your creativity, and simplify your workflow. Here’s everything you need to know to get started.

How much money can you make?

Your earnings depend on two main factors. First, higher quality or “perceived close-ability” will get you a higher payout, and we help you present your lead in the best possible light. Second, industries with higher closer commissions pay more per lead. Here’s an example for the Residential Solar industry.

Example: Residential Solar Leads/Appointments

Minimum: $150 per lead
Average: $350–$500 per lead
High-End: $1,000+ per lead

Buyers will bid on high-value leads, often driving payouts higher. Think of it this way: closers are already paying marketing agencies either $1000’s upfront and monthly or $200–$350 per lead for basic info (name, phone, email)!

Solar closers, for example, make $6,000 – $15,000 per sale! That’s why they’re willing to pay great money for really qualified leads that will save them time to close more deals.

With The Lead Marketplace, buyers get detailed, verified leads—and you get paid more money for more detailed and buttered up leads.

When will you get paid?

We designed this platform to pay you quickly and fairly:

Same-Day Payments: If a lead results in a same-day appointment, you get paid the same day.
Leads Without Appointments: You’ll be paid after a 3-day dispute window (if undisputed).
Leads With Appointments: You’ll be paid immediately after a successful appointment, unless it’s flagged as a no-show, cancelled, or unqualified.

For disputed or unqualified leads, we’ll investigate and release a partial payment for your provided lead info. We’re committed to fairness and transparency.

What is this app is all about?

For the first time ever you have the opportunity to be a broker for any industry you choose and get paid fast and in proportion to the quality of your work. No interviews, no onboardings, just a marketplace of buyers ready to pay you cash now for any high quality lead you can generate.

Lead generation is the hardest job in the world and yet we are under-paid, under-appreciated, exploited, and brainwashed into believing that this is an entry-level role.

Now, it’s time for you to set the rules. Your leads are in high demand and it’s time to get paid what your work is really worth. Your leads are gold.

What can you sell?

The short answer: A lot. Your leads are incredibly valuable to multiple industries where closers just don’t have time to do the upfront work to generate leads, and we’ve built this app to let you maximize their potential. Let’s face it, setting and closing are two completely different skillsets and without you, there wouldn’t be deal to close!

Primary Focus

Buyers from so many industries are looking for high quality leads, sold individually, and presented with transparency and integrity. Start with industries that pay closers big commissions, these are the ones that will pay the most per lead. These include:

Residential Solar
Commercial Solar
Roofing
HVAC
Construction
Real Estate
Wealth Management

Cross-Sells

One lead can open doors to additional sales. For example:

A renter could become a real estate lead.
A credit fail might turn into a credit repair lead.
A solar prospect who needs a new roof becomes a roofing lead.
A business lead might need funding, turning into a business credit lead.
A solar prospect with too many trees turns into a tree trimming/removal lead

Down-Sells

Sometimes the big-ticket item isn’t the right fit, but there’s always a next-best option:

Residential Solar → Community Solar
Wealth Management → Life Insurance
Roofing → Gutter Cleaning and Maintenance

Your creativity and ability to adapt are what turn every “no” into a new opportunity. We’ll show you exactly what qualifications buyers from all these industries are looking for.

Who will buy your leads?

Every industry has salespeople, sales managers, and business owners who are looking for genuine qualified leads, and we’ll guide you on what information to gather. For example:

Residential Solar Leads:

A homeowner with an electric bill (preferably over $100/month).
A credit score of 650+ and an income of $40,000+.
Minimal roof shade, ideally south-facing or east/west with composite shingles.
Both spouses present for the appointment.
Unhappy with inflation and open to change.

We’ll share what qualifies as a great lead in each industry, helping you present your leads in a way that buyers can’t resist.

How do you get leads to sell?

Your leads, your business, your creativity. You’re a natural hustler and we trust you to use your skills and resourcefulness. Some common strategies include:

Leveraging referrals from friends and family.
Reconnecting with past clients or contacts.
Door-to-door prospecting.
Calling and texting warm and cold lead lists.
Email marketing.
Running paid ads (Facebook, YouTube, Instagram, etc.).
Using AI tools to expand your reach.

We’ll provide tips, best practices, and successful examples, but ultimately, how you sell is up to you. You set your own schedule. You must discipline yourself to play the numbers game and sharpen your skillset and your mind. You are an entrepreneur and you’re in the business of generating leads.

What makes The Lead Marketplace different?

We are setters and closers building this app for other setters and closers with an underlying mission to enhance the quality and integrity of all leads, leading to a better sales experience for everyone. Here’s how we’re different:

Detailed Leads: Buyers see everything upfront—no surprises, no wasted time.
Higher Earnings: Competitive bidding drives up payouts for great leads.
Trust and Transparency: Dispute protections and clear terms ensure you always get paid for your work.

This isn’t a job. It’s a tool to help you grow your business and maximize your earning potential.

How are setters protected?

Your hard work is valuable, and we’ve built safeguards to protect you:

Secure Transactions: All transactions are processed through your personal Stripe account linked to your bank account. It’s fast, easy, and secure to get set up.
Dispute Resolution: Buyers must provide proof (contact attempts, notes) to dispute a lead. False disputes result in bans.
Reposting Options: If a lead doesn’t sell or doesn’t work out, you can reset it, update the notes, and repost it. Some of the most serious leads are the ones that reconfirm after multiple attempts.
You can work anywhere else: We believe in a free-market economy and we will strive to provide the greatest value for your work here on The Lead Marketplace.

We’ve made it simple: you focus on generating leads, and we handle the rest.

What if you’re new to selling leads?

No problem. You don’t need years of experience to succeed here. All you need are Napoleon Hill’s 16 Laws of Success. Too much sales training can keep you from taking consistent deliberate action. We believe that if we show you what buyers are paying for and how much they’re paying, you will find a way to get after it. You already have all the skills you need to succeed. Sometimes all you need to do is fail forward and learn through experience.

Nonetheless, of course we’ll share:

Examples of Success: See real leads that sold and how much they earned.
Industry Guidance: Learn what makes a great lead in your target market.
Resources: Get tips on mindset, scripts, objection handling, and more.

We’re here to help you every step of the way.

What if you want to leave?

You’re in control. You can withdraw your earnings anytime and deactivate your account if needed. No strings attached.

Final thoughts

We built The Lead Marketplace for setters like you—entrepreneurs who know their value and want a straightforward and secure platform that rewards their skills. Whether you’re selling your first lead or your thousandth, we’re here to make the process simple, fair, and profitable. Ready to get started? Have questions? Reach out to us anytime at support@theleadmarketplace.com.